Creating logos or new brand identities requires a knowledge of your audience as much as it does a knowledge of what you need to represent. I like to test out a wide range of ideas and refine them down with rapid, iterative test strips so that my clients can be involved in the evolution of their brand.
Nature inspired logo I created for freelance work as Sparrowhawkes Web Design
After suitable research has been carried out, initial logo sketches are often the quickest way to find a promising start for the design
Options are explored in more detail throughout the process – here we can see various logos for two triangles being tested with hi-res mockupsA separate badge or device can be especially useful for branding purposes
The effort that goes into creating effective branding is usually invisible to the users or consumers of a product. Simple, obvious and concise is difficult to achieve and by design you will never see the mountain of work that was built upon to create the end product.
Branding guidelines can contain specified colours, devices or font treatments. Rules are important for coherant branding
Maintaining version records allows for rapid development with an option to go back if problems become identified at later points
